About Us

ABOUT JOC

Guangzhou Jinghua Precision Optics Co., Ltd., founded in February 1997, is headquartered in Guangzhou Economic Development Zone, with a registered capital of 110.52 million yuan, subsidiaries in Europe and the United States, and more than 1200 employees worldwide. It is an international group focusing on precision optical instruments, precision optical components, and on-board intelligent sensing systems.

The company has international independent brands such as Bresser, Explore Scientific, Alpen and Maxvision, and international cooperative brands such as National Geographic and Discovery Kids.

The company actively innovates independently and continuously increases R&D investment. It is a national high-tech enterprise and a specialized and special new enterprise in Guangdong Province. Now it has three R&D platforms: Guangdong Engineering Research Center, Guangdong Enterprise Technology Center and Guangdong Industrial Design Center. At present, the company has more than 200 patents, including 19 invention patents; It owns more than 70 software copyrights.

The company has passed the certification of IATF16949, ISO9001, ISO14001, European Union BSCI corporate social responsibility, Wal Mart and Christo global anti-terrorism system.

ABOUT 
JOC

CORPORATE CULTURE

1
Enterprise

Vision

Committed to becoming a global leader in optics

Service provider of intelligent perception system
2
Company

Quality policy

Superior quality, customer satisfaction and innovation

Be realistic and keep improving
3
Enterprise

Mission

Let the device see the world and let the human feel

Know the future

CORPORATE 
CULTURE

Brand Display

Self operated brand

German brand

The company was acquired in 2009. The brand was founded by Josef Bresser in Germany in 1957. In 1979, Rolf Bresser, Josef's son, took over and led the team to develop more varieties and focus more on research, development and design, making Bresser's product portfolio more rich. With a number of appearance and utility model patents, it has become one of the absolutely leading outdoor optical instrument brands in Europe.

天猫旗舰店京东旗舰店欧洲网站美洲网站
American brand

The company was acquired in 2018. The brand was founded by Tim Gardner in December 1996, and the first product was launched in 1997. For more than 20 years, the brand has won seven outdoor life product sales awards, one outdoor life editor's choice award and one Field&Stream Best of the Best Award. At the same time, it has provided high quality binoculars, sight glasses, sight glasses, etc. for various hunters and outdoor sports enthusiasts, becoming a high-end brand of outdoor telecontrol optic

天猫旗舰店京东旗舰店欧洲网站 ALPEN网站 BRESSERUSA网站
American brand

Founded in Los Angeles, USA in July 2008. At present, it has become a world famous high-end astronomical optical brand.

天猫旗舰店京东旗舰店欧洲网站美洲网站
Chinese brand

It was established in February 2007. This brand is currently a leading brand in China's astronomy industry and is widely used in the domestic astronomy industry and education industry.

天猫旗舰店京东旗舰店欧洲网站美洲网站

Strategic partners

The only cooperative brand of global outdoor optics

天猫旗舰店京东旗舰店欧洲网站美洲网站
The only cooperative brand of global children's science education optics

天猫旗舰店京东旗舰店欧洲网站美洲网站

JOC HISTORY

2021

2021: won the first prize of Guangdong Provincial Science and Technology Progress Award. The new third board was delisted.

2020

2020: it will be approved as a key R&D project in Guangzhou (R&D of autonomous parking technology platform based on the integration scheme of car end and field end). Qingyuan Jinghua Optical Instrument Co., Ltd. was established.

2018

2018: The car vision perception business will form a certain scale of sales.

2017

2017: The company held the 20th anniversary celebration and recognition meeting. It was approved as Guangdong Industrial Design Center.

2016

2016: it was approved as Guangzhou Industrial Design Center.

2014

2014: it was approved as Guangdong Engineering Technology Research Center. Set up the Vehicle Visual Perception Division.

2015

2015: it was listed on the New Third Board (securities code: 832071).

2013

2013: Approved as Guangdong Enterprise Technology Center.

2012

2012: Introduced Japan TAMRON Company to invest in Jinghe Company.

2009

January 2009: Acquisition of Bresser GmbH, a famous European optical company.
2009: the company's trademarks Maxvision, Bresser and Explore Scientific were listed as key export cultivation brands by Guangdong Provincial Government.

2010

October 2010: passed the national high-tech enterprise certification.

2008

January 2008: Introduced Japanese optical giant HOYA Investment Jinghe Company.
July 2008: established Explore Scientific, LLC, an American company.

2006

2006：Establish a modern photoelectric engineering research and development center.

2004

2004：Guangzhou Jinghe Optoelectronic Technology Co., Ltd. was established to process high-end optical components, extending the optical instrument industry to the upstream industrial chain.

2001

2001: Take the lead in producing CRT in China_ PTV rear projection TV lens has become the main supplier of Changhong, TCL and other famous TV manufacturers.
2001: Guangzhou production base was officially put into operation.

1998

1998: Kunming Jinghua Optics Co., Ltd. was acquired to establish the largest high-end astronomical telescope production base in China.

1997

February 5, 1997: Established in Guangzhou.

JOC
HISTORY